About
The “How-To” Shoppe
We Believe Learning Changes Everything
Our Mission
The "How-To" Shoppe was created to empower small business owners, entrepreneurs, service professionals, and lifelong learners through practical education that inspires meaningful growth - in business and in life.
Our mission is simple: replace confusion with clarity by transforming complex ideas into practical knowledge that can be understood, applied, and put into action with confidence.
Through professionally designed workbooks, engaging workshops, and real-world educational resources, we help individuals and teams, strengthen the skills that matter most - including communication, leadership, customer service, marketing, sales, and personal development.
Every lesson is designed to move beyond theroy, providing practical tools that create confidence, improve performance, and inspire lasting success.
The People Behind The Mission
Barbara J. Cusimano
Founder & Lead Facilitator
Barbara "Bobbi Jo" Cusimano is an entrepreneur, trainer, speaker, inventor, and Certified Personal Growth Coach with nearly 30 years of experience in sales, customer service, leadership, business development, and the service trades. Throughout her career, she has helped build and grow successful businesses by developing practical systems that strengthen communication, build trust, improve customer experiences, and empower professionals to educate, solve problems, and create lasting business growth.
Areas of Expertise
✓ Ethical Sales & Customer Communication
✓ Service Excellence & Customer Experience
✓ Leadership & Employee Development
✓ Business Growth & Operations
✓ Networking & Relationship Building
✓ Personal Growth & Professional Development
Sara Lippke
Executive Director of Operations
Sara Lippke brings more than 12 years of experience in Southwest Florida's service industry, specializing in operations, customer experience, project coordination, and business growth. As a Southwest Florida native with deep roots in the electrical industry, she combines real-world trade knowledge with a passion for helping businesses grow, improving customer experiences, and building relationships founded on trust, professionalism, and consistency.
Areas of Expertise:
✓ Operations & Systems Development
✓ Customer Experience
✓ Content Creation & Workbook Design
✓ Website & Digital Platform Management
✓ Marketing & Brand Growth
✓ Project Coordination & Communication
Together, Barbara and Sara are helping raise the standards of the service industry by teaching practical skills that empower people to communicate with confidence, serve with integrity, and grow professionally.
