The "HOW-TO" Shoppe

Bridging The Gap Between Technicians & Sales

Industry expert Barbara Joann Cusimano of The HOW-TO Shoppe is proud to present the lunch and learn program “How to Sell When You’re Not a Salesman” on Wednesday, June 22nd from Noon to 2:00p.m. at the Brooks Executive Center in Bonita Springs. The program is designed to bridge the gap between technicians and sales in the fields of electrical, plumbing, air conditioning and pest control. Technicians in service industries will leave the program with the ability to increase sales in 90 days and the awareness of the value they bring to their company, according to professional speaker and facilitator Barbara Joann Cusimano.

“In today’s highly competitive business environment, it’s imperative that technicians as well as account executives know how to sell”, explains Cusimano. “Our goal is to build on their natural abilities and skill sets. This program empowers technicians and other service and support personnel to use their unique experience to bring value to the customer and to increase their company’s bottom line.” The program cost is $197 per participant and includes lunch. Seating is limited to 25 participants and the first ten to register will receive $48 off the registration fee. Call 239-332-3771 or visit to register or for more information on this or other business development programs.

About The “HOW-TO” Shoppe
The “HOW-TO” Shoppe is dedicated to providing small businesses the tools to grow and improve sales and customer service. They offer a variety of back-to-basics business strategies, interactive seminars, workshops and management team building programs. Aimed at service industries such as electrical, plumbing, pest control and air conditioning, the goal of the “HOW-TO” Shoppe is to motivate and  empower  employees and owners at all levels of a company to increase sales and profitability.  Founded by industry expert and motivational speaker Barbara Joann Cusimano, the HOW-TO Shoppe specializes in bridging the gap between technicians and sales departments. Ms. Cusimano brings over 14 years of experience in running a successful electrical service company and is a member of the  American Society of Training and Development. She designs and delivers results-oriented training programs specifically for small business service companies. Visit her on the web at or call 239-322-3771.

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